The 1% Club embodies the mindset that separates the good from the great. It’s more than just apparel—it’s a philosophy, a commitment, a badge of honor for those who refuse to settle for mediocrity.

Every piece in this collection is designed to remind wearers that the smallest, often overlooked actions—the 1 percenters—are what drive success.

In life, the 1 percenters are the extra reps when the body says stop, the meticulous attention to detail when others rush, the discipline in the unseen moments. These seemingly minor efforts compound over time, forging resilience, character, and achievement.

Consistently doing the 1 percenters is the difference between ordinary and exceptional. It’s the edge that champions and leaders cultivate, the relentless pursuit of better.

With this merchandise series, you’re not just wearing a logo—you’re carrying a philosophy. A reminder to show up, stay resolute, and own every detail of your journey.

Because success isn’t accidental—it’s built through one percent at a time.